Discovering The WOMMA Edge
This is the section of my blog where I will share my experiences as a member of the WOMMA Board of Directors. I have served on the board for three years, most recently as the Board President/Chairman. I was recently reelected to serve an additional three year term and will be responsible for fulfilling the duties of Immediate Past Chairman during 2012. I'll tell you what I see, what I hear and what I do. But mostly I'll let you know when I discover something that stands out... A WOMMA Edge.
Some background:
It was in 2007 when I first became aware of The Word of Mouth Marketing Association (WOMMA). Through good fortune and luck I met one of the organizations founders, Andy Sernovitz, at a CMO Conference that was being held in Florida. Andy was talking about his new book "Word Of Mouth Marketing - How Smart Companies Get People Talking." During his presentation, Andy stressed the importance of enabling, inspiring, and empowering a company's community of loyal customers to spread the good news of the businesses products and services.
Among the key thoughts that I took away from that session were these:
- Know your talkers,
- Give them something to talk about, and
- Make it easy to share.
Andy also impressed upon the attendees that "Advertising is the price you (businesses) pay for having an unremarkable product or service".
![WOMMA Logo WOMMA Logo](/files/library/b4707c741cac5307.jpg)
Andy told me about WOMMA and the excitement that was being shared among those who attended WOMMA events. Some were thought leaders and some were early learners. I put it on the top of my list to attend the WOMMA Summit in Las Vegas that year. It was great and my colleague and I came back feeling as though we were overflowing with good ideas and opportunity. I haven't missed a major WOMMA event since.
In 2008 I was asked to consider running for a position on the WOMMA Board of Directors. I was successful and began my three year term in January of 2008. One of only a handful of brands on the board at that time, I was chosen to serve on Executive Committee and to lead the Governance Committee through a thorough review and update of the associations bylaws. I served as President elect throughout 2010 and became increasingly involved with the strategic direction and initiatives of the organization. Now, in 2011, I am in my year as Board President.
WOMMA Edge
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