School Of WOM

Filed under Marketing Edge, Social Edge | March 15th, 2011

WOMMA LogoLove the Keynotes

The School of WOM is a “must attend” event for anyone who is interested in advancing the effectiveness of their social engagement with customers and clients. My favorite parts are the amazing keynote speakers. At last year’s event, I was struck by the brash declarations from keynote speakers like Jeffery Hayzlett when he drilled into Kodak’s four “E’s” of social media:

1) Engage 2) Educate 3) Excite 4) Evangelize…

and the simple brilliance of Jeanne Bliss sharing the five decisions that drive customer loyalty and build businesses. “Customers build businesses, not marketing budgets.”

I’ll be there again this May. Here's my top ten reasons why you should be too.

Hope to meet you there!

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The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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