Media & Engagement - Nouns & Verbs

SM Logos with Twitter Bird -Med

Where You Focus Makes A Difference

There's a lot of talk, interest and even fear associated with "social media" these days. 

Facebook, Twitter, LinkedIn and YouTube are the big four that most of the conversation gets focused on. And certainly they deserve our attention and consideration. But at the end of they day they are just tools. 

That's right. At it's most base level, social media is a noun, and these popular social networks are tools that we can choose to use to build our businesses, our brands, and our personal and professional networks. Nothing more. Nothing less.

Engagement shows Action

Social engagement, on the other hand is a verb. It shows action. 

In my mind, social engagement is far more powerful and strategic than all the conversation around the various media... the social tools. 

The strategies and investment that we make in social engagement is where the edge exists. To know which tools to use requires insight and a plan for what you are trying to build. A carpenter wouldn't pick up a hammer for a plumbing job. And an artist wouldn't turn to his brushes for a sculpture. Each tool should be used for specific jobs to get planned outcomes.

Have you put the choice of your tools ahead the development of your plan? Are you focusing your efforts on social media or on social engagement?

Here's a list of ten key observations I've made as a student of social engagement over the past few years. Some borrowed, some paid for: only a few are original.

Add A New Comment

  • Brittany Seiber
    May. 15, 2021

     
     A friend that suffered from Herpes and was cure with the help of this great herbal doctor Chief Lucky so i decided to contact him for help in getting rid of my families genital herpes virus 1/2 which i did and all i was told to provide was just some useful information and some materials used in preparation of the natural cure and that i did and now i am the happiest person on earth because i am writing this testimony of mine with joy and happiness in my heart to the whole world to know that natural remedy is real because i am a living testimony of Chief Lucky traditional herbal cure and i want you all to contact Chief Lucky via his email: chiefdrlucky@gmail.com or WhatsApp him +2348132777335 am sure he will help you too.
  • Lynntte Wellock
    Nov. 9, 2020
    I"m Lynnette Wellock from England, i want to use this opportunity to thank the Great DR JB for helping me to get my husband back to me, i have been in pains for 5 years until the day i find DR JB contacts online, i contacted him immediately, he told me what i need to do for him to help me get my husband back and i did everything he said. He cast a love spell for me and told me to wait for 24 hours, my husband will call to apologize to me and according to DR JB in 12 hours, my husband really called me and started apologizing for all the pains he has caused me. I am the happiest woman on earth today because [DR JB] has done a wonderful love spell that brings back my joy, my life is full of joy and I will continue to share this testimony. If you know you are encountering the same situation, feel free to contact him via this email address unlimitedlovespellcast@gmail.com unlimitedlovespellcast@yahoo.com WhatsApp him +1‪(415) 286-5884‬ Good Luck.

The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

blog categories

latest tweets

stay in touch