Years of Experience

Sometimes The Edge Is Learned.

1-5 numbers - medAfter a person has done something they love for more than 30 years it can be hard for them to see how what they have learned might be considered special. They think of what they have done, and are doing, to be pretty normal. After all, they've been doing it for a long time. It can be hard for them to differentiate the special from the routine.

I found myself to be in a situation like that when I was recently invited to write a guest column for Northwest Marketing - a locally produced and published Seattle area newspaper primarily distributed to agency and brand marketers in the Seattle area.

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The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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