Where's the Joy?

shore view - med

Do lakes have low tides?

We've all heard them.  Phrases like, "The cup is half full" or "When the world gives you lemons, make lemonade?" In a way, that is what "seeing the edge" is all about - looking hard to find an advantage in whenever possible. I found myself in a situation like that this past weekend. 

Cindy and I were making our annual pre-season trip to Lake Chelan to get things set up for Memorial Day weekend - the traditional kick off to a spring and summer season of good times on, in and around the water. We had heard that the water level was low, but we weren't really expecting to see what we saw.

So what's the edge to take away from that? When you've been cheated by Mother Nature how do you find an advantage? We'll we only had to look beyond the dock and the rocks and the empty lake bed to see it. It was the perfect time to do maintenance on the buoy chains used to anchor our paddle boat and floats. It's something we wouldn't have been able to do if the lake had be at a more desirable height.

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The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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