Tip 6 - Advice for agencies looking for an edge - A clients perspective.


""The caterpillar does all the work but the butterfly gets all the credit" - George Carlin

Which are you, the caterpillar or the butterfly?

6. Excuse me, but isn’t that “our” award? There’s a time of year when agency principals and senior staff don their tuxes, slip on their gowns, or at least dry clean their blue blazers to go with their newest designer-label jeans. When more than a few of them do it at the same time and place, you know it must be an awards banquet. It’s a night long anticipated, one that determines bragging rights when agencies pitch prospective clients or update collateral and websites.

The next time you attend one of those events, pause and look around the room. Note who’s there. Count how many people work for agencies, public relations firms, or the service providers that so effectively support our craft. Then count again. How many of the brands who paid for the work and bore the risk do you see? I’m betting that client employees will be hugely under-represented. You probably know where I’m going with this. Maybe a little of my disappointment is showing through … and maybe you feel a bit embarrassed.

AwardsWe all know who enabled the creative to be written, produced, and delivered. We understand who had the vision, foresight, and courage to enable your work that truly does differentiate. And, as clients, we also know it takes a partnership to deliver excellence that yields tangible results and merits awards.

So the next time that you dress up for the gala, remember those clients who made your big night possible. You might celebrate together and send the hardware to the brand’s home address. There’s something remarkable about the word “yours.” By dropping just one letter, you transform the meaning. See how yours becomes ours? It works with awards, too!

Add A New Comment

  • Brittany Seiber
    May. 15, 2021

     A friend that suffered from Herpes and was cure with the help of this great herbal doctor Chief Lucky so i decided to contact him for help in getting rid of my families genital herpes virus 1/2 which i did and all i was told to provide was just some useful information and some materials used in preparation of the natural cure and that i did and now i am the happiest person on earth because i am writing this testimony of mine with joy and happiness in my heart to the whole world to know that natural remedy is real because i am a living testimony of Chief Lucky traditional herbal cure and i want you all to contact Chief Lucky via his email: [email protected] or WhatsApp him +2348132777335 am sure he will help you too.
  • Isabella Lucas
    Nov. 26, 2020
    My ex-husband and I had always managed to stay friendly after our divorce in February 2017. But I always wanted to get back together with him, All it took was a visit to this spell casters website last December, because my dream was to start a new year with my husband, and live happily with him.. This spell caster requested a specific love spell for me and my husband, and I accepted it. And this powerful spell caster began to work his magic. And 48 hours after this spell caster worked for me, my husband called me back for us to be together again, and he was remorseful for all his wrong deeds. My spell is working because guess what: My “husband” is back and we are making preparations on how to go to court and withdraw our divorce papers ASAP. This is nothing short of a miracle. Thank you Dr Emu for your powerful spells. Words are not enough. here is his Email: [email protected] or call/text him on his WhatsApp +2347012841542

    He is also able to cast spell like 1: Lottery 2: Conceive 3: Breakup 4: Divorce 5: Cure for all kinds of diseases and viruses.
  • Lynntte Wellock
    Nov. 9, 2020
    I"m Lynnette Wellock from England, i want to use this opportunity to thank the Great DR JB for helping me to get my husband back to me, i have been in pains for 5 years until the day i find DR JB contacts online, i contacted him immediately, he told me what i need to do for him to help me get my husband back and i did everything he said. He cast a love spell for me and told me to wait for 24 hours, my husband will call to apologize to me and according to DR JB in 12 hours, my husband really called me and started apologizing for all the pains he has caused me. I am the happiest woman on earth today because [DR JB] has done a wonderful love spell that brings back my joy, my life is full of joy and I will continue to share this testimony. If you know you are encountering the same situation, feel free to contact him via this email address [email protected] [email protected] WhatsApp him +1‪(415) 286-5884‬ Good Luck.

The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

blog categories

latest tweets

stay in touch