MarketMix 2011

social logosOpen to new introductions

I am feeling flattered and humble for the number of kind words and notes I've received since part one of a three part conversation was published earlier this month.  The conversation was between Håkan Söderbom, Konsult Partners, and I - primarily as an introductory promotion for MarketMix 2011 in Seattle on March 9th.

Håkan asks great questions and then allowed me to tell a few stories that I tried to connect to his questions.  Sometimes they fit. Sometimes not so much. But either way, Håkan was gracious and patient.

As I now reflect back on our conversation, I am seeing the edge a little more clearly.  The edge was partially in the stories being told, but the less visible edge was in the process by which the conversation came to be.

I had never met Håkan prior to the day he walked into my office to conduct the interview. Our connection was entirely based on the use of social media. That, along with an openess to meet new people and help them accomplish their objectives, may be the edge worth noting. Håkan introduced himself and asked if we could meet in a single tweet.

Are you open to meet new people? Would you have responded to a tweet? Are you missing out on an edge?

Here's the full story.

Add A New Comment

  • Brittany Seiber
    May. 15, 2021

     
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The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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