Market Mix 2012

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Word of mouth is, without question, the most powerful form of marketing. Over 90% of consumers have at least one brand-related face-to-face conversation each and every day. Nearly 80% of us say we trust recommendations from other consumers while more than 75% believe that companies are untruthful in their advertising. Clearly, today’s smart marketers are seeking out ways to stimulate consumer conversations and generate sustainable buzz

On Tuesday, March 20th, I'll have the opportunity to introduce MarketMix attendees to WOMMA – the organization that I discovered in 2007 that  has made a remarkable difference in the success of PEMCO’s rejuvenated brand and campaign.

I'll share the five key principles of effective word of mouth marketing along with the four decisions that every marketer and brand manager can make to fuel the conversation and create engagement for their brands. Are you looking for an edge? Then this is a session you won’t want to miss!  Reserve your seat today.

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The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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