Likeable takes more than the push of a button

Like Tee Shirt med

If you had a like button, how often would it get pushed?

Have you considered what it really means to be truly likeable? What draws you to those that you like? Is it the way they look, what they say, how they interact with you? Is a persons likeability earned or is it simply a matter of convenience? Are you quick to like the people who are there to help you... or does developing a like for someone require longer term and more meaningful relationships than that?

These are questions that on the surface appear to be all about interrelationships between people - but look again. Have you noticed the growing number of brands that are inviting, encouraging, even propositioning you to "like" them?  You can't go far without a "like" button being nearby in our digital world.

Likeonomics? Really?

I recently ead my first story about "likeonomics" - and was very pleased to see that the author cited the company I work for, PEMCO Insurance, as a brand that "feels more human".
like button smallLast May, at the School of WOM in Chicago, a fello member of the Word of Mouth Marketing Association (WOMMA), spoke with conviction about the importance of being likeable in the age of social networks. He feels so strongly about it that he renamed his marketing agency "Likeable Media".Delight Customers and Create an Irresistible Brand
Likeable Media CEO, Dave Kerpen offers these ten tips for increasing a brands likeability on Facebook.  It seems to me that most of these will work quite well for people in the good old fashioned offline world we live in as well.  What do you think?

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The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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