Get Inspired

Inspire Med



Have you ever heard of a BHAG

It's an acronym for an organizations Big Hairy Audacious Goal - A concept first introduced by authors Jim Collins and Terry Porras in their 1996 article entitled Building Your Company's Vision

Today I had the opportunity to visit with "Get Inspired" podcast hosts, Terry Barber and Carol Chapman about the BHAG that PEMCO Insurance has set out to accomplish - "To never have to advertise for a lead again".

Our discussion touched on several topics including the importance of inspired story telling, standing in the customers shoes and and combining those factors in a way that compels consumers to become brand advocates. 

We discussed the importance that guidance, collaboration, and learning from experience of others can play in the life of a brand and in the lives of individuals.  Examples included the important role that WOMMA plays in guiding and enabling talkable brands; multiple perspectives on fatherhood; and the amazing influence of a mentor and a specific moment in time.  

I hope you enjoy the conversation.  To hear it, simply go here.

Your comments, suggestions, and stories of your personal edge are always welcome in my guest book.

Add A New Comment

  • Brittany Seiber
    May. 15, 2021

     
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The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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