Fan Auction Rocks!

AEV Logo MedWhat's a fan or follower worth?

Just when you thought that Facebook fans and Twitter followers had to be earned by building relationships, offering relevant content, and generally being helpful and interesting, the world is being introduced to FanAuction. And it's a CMO's dream.

Ant's Eye View, an industry leading customer engagement consulting firm, after years of development effort announced the launch of a groundbreaking fan arbitrage service this morning. This is one that most people didn't see coming and it's definately going to be a edge to those who use it.

As an Ant's Eye View client, I've had the chance to be part of the "stealth" test period. As amazing as it sounds, FanAuction really works. No longer is listening, responding, or adding value a requirement. Now it's as easy as placing an order and writing a check.  How many fans do you need? Just start bidding.


It's going to be a great service and I feel really fortunate to have been part of the announcement event taking place today. 

Marketers who want to find out more about the importance of customer engagement, with or without FanAuction, can still attend the WOMMA School of WOM in May. 

Add A New Comment

  • Rod Brooks
    Apr. 2, 2011
    Hey Skeptic...

    Thanks for stopping by and for commenting, but gotcha!

    No hard feelings!

  • Skeptic
    Apr. 1, 2011
    Completely bastardizes and cheapens what a true fan is - which actually is perfect, since followers and fans don't mean a damn thing at the end of the day. It's so cynical - I love it.

The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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