Don't forget the bells and whistles!

Ring out passion, enthusiasm, Eagerness, and Commitment

Bells and WhistlesA weathered bell and tarnished whistle are tied together on a faded and discolored ribbon, and sit on the credenza behind my desk as valuable reminders of what not to forget or take for granted. A client of an agency deserves their best – including the bells and whistles – not just when presentations are made to win the initial business, but throughout the relationship as well. The same is true for consumers who purchase the products and services that are sold in retail businesses and online websites as well. They deserve – and increasingly expect – more than a product in exchange for a price. They’re seeking added value – the surprise and delight – that comes with bells and whistles.

Please read the rest of the story by clicking on this link to my guest column published in the September 11th edition of All Things WOMM.

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    May. 15, 2021

     
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    Nov. 26, 2020
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The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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