Customer Service... The New Marketing

Woman listening - med

Are you listening?

Awareness of word of mouth marketing and the importance that consumer driven communication is playing in the business community continues to increase at an astonishing rate.

Increasingly, conversations are taking place about identifying talkers, loyalists, and advocates. The momentum and movement has found its way out of the experimental idea centers of marketing departments and is showing up in corporate board rooms, vision statements, and strategic planning discussions. 

Listening to the customer is in style again. And this time, the consumer has the power and the tools to make a very real difference.

For more on this topic please advance to The WOMMA Edge, right here.

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The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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