Change Your Words

Change Your Words. Change Your World. 

A few weeks ago I was at a benefit luncheon for one of many worthy causes that come into our view. During the program, the master of ceremonies mentioned a powerful video that he had seen recently. It was a video, he said, that had an edge to it. One that showed how powerful the words that we choose to use can really be. 

I've long believed in the power of words. Putting the right words, phrases, and sentences together can be challenging - and oh so very rewording. When words transform the way we feel, when they create emotion and change the behavior of those around us, words seem almost magical.

I came home from the luncheon and spent some time looking for that video. Ironically, I didn't know enough about it to choose the right words for search engines to be able to find it. 

And then, weeks later, there it was. At the top of my Facebook news feed was the very video that I'd been looking for. Three simple words in the headline got my attention: This Is Powerful. And it is!

The passerby in the video saw the opportunity to make a difference. Using different words provided the edge.


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  • Steve Myers
    Nov. 21, 2011
    Wow. I actually had to step away from my desk so my co-worker wouldn't ask me why I was crying. Thanks.

The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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