Can you hear me now?
Last week two experiences came together from opposite ends of the spectrum.
The first, as a customer, was frustrating and disappointing. I found myself struggling to communicate with a popular national brand who simply wasn't listening or responding.
The second, as an executive, was positive, enjoyable, and engaging.
In that situation I was engaging with 75 marketing professionals...Ppeople who wanted to become more effective at creating conversation worthy buzz for their brands or for those of their clients.
I'll share the story of the brand when the "case study" is ultimately closed. In the meantime, I'd like to share the presentation with you.
As marketers, just like as people, we can look beyond our minimum responsibilities and make decisions that will make a difference. That is an opportunity to create a positive edge.
There are things we can decide to do... To listen. To be affected. To respond. To Engage.
What will you decide? Will you see the edge?
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May. 15, 2021
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