Business Intelligence TV - June '11

Only win by losing!

BITVHow do you sell a product that people don't understand, don't want to buy and when they do buy, they don't want to use it? And how do would you engage your customers in a way that creates loyalty and advocacy? While this sounds like a very tough sell, the company where I am the C.M.O., PEMCO Insurance, has been recognized as one that does it very well.

I was recently invited to discusses the journey with Bruno Aziza on Microsoft's Business Intelligence TV. We talked about a few of the ways that companies like PEMCO employ social media tools for relationship management and customer engagement. 

To see the video and learn more, just follow the "read more" link below.

  

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The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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