Alumni Edge: Easy come - easy go.

Please Don't Treat Me Like A Dawg... Even For 15%

13 CoinsIn Washington, there are two kinds of people that come to mind when college loyalty and affinity are discussed. You have your Cougs (Go Cougs... 1975) and you have your Dawgs.

It's not hard to tell which is which. One group wears crimson and the other purple. Neither group would ever change places with the other. That's just the way it is.

And that brings me to the point of this post. In order for a business to get an edge with either of these card carrying alumni groups, the business won't need to pick one over the other (although that might be optimal), but the business will have to know who belongs to which group.

Last week, after years of hosting breakfast meetings at Seattle's 13 Coins Restaurant, I was delighted to be able to flash my newly issued WSU Cougar Card in exchange for a 15% discount. I was impressed.Coug and Dawg

Unfortunately, I wasn't impressed for long. When the final bill was presented for my signature, the discount was listed as a "15% Dawg Deal." Something that for any self-respecting Coug is totally unacceptable. One step forward and two steps back.

A lesson learned long ago applies here. "A brilliant strategy that is poorly executed is far worse than a mediocre strategy executed brilliantly."

By the way, the Joe's Special at 13 Coins is outstanding.

Go Cougs!

Add A New Comment

  • Brittany Seiber
    May. 15, 2021

     
     A friend that suffered from Herpes and was cure with the help of this great herbal doctor Chief Lucky so i decided to contact him for help in getting rid of my families genital herpes virus 1/2 which i did and all i was told to provide was just some useful information and some materials used in preparation of the natural cure and that i did and now i am the happiest person on earth because i am writing this testimony of mine with joy and happiness in my heart to the whole world to know that natural remedy is real because i am a living testimony of Chief Lucky traditional herbal cure and i want you all to contact Chief Lucky via his email: chiefdrlucky@gmail.com or WhatsApp him +2348132777335 am sure he will help you too.
  • Isabella Lucas
    Nov. 26, 2020
    My ex-husband and I had always managed to stay friendly after our divorce in February 2017. But I always wanted to get back together with him, All it took was a visit to this spell casters website last December, because my dream was to start a new year with my husband, and live happily with him.. This spell caster requested a specific love spell for me and my husband, and I accepted it. And this powerful spell caster began to work his magic. And 48 hours after this spell caster worked for me, my husband called me back for us to be together again, and he was remorseful for all his wrong deeds. My spell is working because guess what: My “husband” is back and we are making preparations on how to go to court and withdraw our divorce papers ASAP. This is nothing short of a miracle. Thank you Dr Emu for your powerful spells. Words are not enough. here is his Email: emutemple@gmail.com or call/text him on his WhatsApp +2347012841542

    He is also able to cast spell like 1: Lottery 2: Conceive 3: Breakup 4: Divorce 5: Cure for all kinds of diseases and viruses.
  • Lynntte Wellock
    Nov. 9, 2020
    I"m Lynnette Wellock from England, i want to use this opportunity to thank the Great DR JB for helping me to get my husband back to me, i have been in pains for 5 years until the day i find DR JB contacts online, i contacted him immediately, he told me what i need to do for him to help me get my husband back and i did everything he said. He cast a love spell for me and told me to wait for 24 hours, my husband will call to apologize to me and according to DR JB in 12 hours, my husband really called me and started apologizing for all the pains he has caused me. I am the happiest woman on earth today because [DR JB] has done a wonderful love spell that brings back my joy, my life is full of joy and I will continue to share this testimony. If you know you are encountering the same situation, feel free to contact him via this email address unlimitedlovespellcast@gmail.com unlimitedlovespellcast@yahoo.com WhatsApp him +1‪(415) 286-5884‬ Good Luck.
  • Greg
    May. 30, 2012
    Gotta remember that 70% of Dawg Grads still live in the area - Cougs - not so much
  • Husky Fan
    May. 30, 2012
    Perhaps the Dawg deal is a friendly gesture from one fan to another that should be appreciated with gratitude and maturity not taken as an insult with such hatred & venom.
  • Kim Holapa
    May. 29, 2012
    Love this, Rod! Let's hope they get the hint and create Cougar Coupon discounts too!

The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

blog categories

latest tweets

stay in touch