It's Not About The Popcorn

popcorn

Some memories are just tiny pieces of inconsequential experiences. One that comes to mind for me is about my dad and popcorn nights. No kidding!

When I was a kid popcorn didn't come out of a bag, there were no air-poppers, and Jiffy Pop was a luxury invented in 1959 that wouldn't be affordable at our house for at least 5-10 more years. No, popcorn at the Brooks house was made on the stovetop in one of the pots that mom kept for daily use in her kitchen cupboards. Into the pot went some Crisco, a cup of popcorn, and we waited. When the kernels were heard beginning to pop on the inside, the maker began to aggressively shake the pot while it rested on the red hot burner. The anticipation grew. The routine was the same, each and every time.

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Aprons, flowers and pearls. A story for another day.

Mom with ThreeHe looked me in the eyes with a disappointment that I hadn’t seen before and said, “You’re breaking your mother’s heart.” 

There was strength in his voice and a glistening dampness in his eyes when he spoke. He didn’t need to say more. Those five words, spoken by my dad in the living room of the home where I was raised, landed on my ears with a force that he couldn’t have imagined. A message that took only seconds deliver has stuck with me, unforgotten, for nearly forty years. His message was clear. He was reminding me that my mom – the love of his life – was the person on this earth that he cherished the most. The woman he had spent a lifetime with. The person that he protected from all forms of pain… even if it required the toughest of conversations with his only son. And he was right. My mom was an angel. His angel.

I was 25 and after three years of marriage had just celebrated becoming a father for the first time. I was so proud. I’d watched my parents raise their five children (especially my little sisters) and love their grandchildren for years. My mom’s home was always open and the love for her family was genuine and immense. There was never a hesitation about being involved and helping as each grandchild was welcomed into the growing family. It was the way it had always been. Until then.

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Job: Operations Director


A job exists that requires more than most of us can imagine. It fact, it could be considered the most important job of all. It's part finance and part operations. It requires experience in medicine, education, and the culinary arts. Those who hold this role must be capable of working long hours for consecutive days and weeks without interruption. They must be highly mobile, willing to put the needs of the people they serve above their own, and do so without expectation of financial compensation. 

To most of us, the discription of a role like this one turns our minds to days of indentured servants. The requirements are so heavily out of balance with the benefits and rewards. Or are they? Those that have held the role seldom complain. Instead, they truly love the people they serve and expect very little in return for their years and years of emotional and physical support. 

We know these people. They took care of us when we needed them most. These people are our mothers and the role is that of our mom.

With Mother's Day just ahead, this video caught my attention. Take a look. Then make your mom a card.

  
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A Mom's Weekend Tribute For A Mother With An An Edge

I was on my way to bed thinking that I might catch the end of the Mariner's game before falling to sleep. Instead, I stopped at my desk and searched the web for my daughter's weekly column in the WSU Daily Evergreen. It's Mom's Weekend at WSU and Cindy is there with the twins to enjoy some time together. I had a hunch that Abby may have written a special column for her mom this week. I wasn't disappointed. This is what I found.

Daily Evergreen Logo


Abby Student | Daily Evergreen relationship and sex columnist 

Writing For Mom: The Only Opinion That Matters.

I have been in a serious relationship for more than 20 years. She's an older woman, but age is just a number, isn't it?

As a sex and relationship columnist, I have had the opportunity to reflect on the many different relationships in my life and evaluate their importance to me. This week, I had the privilege of reflecting on the most important relationship in my life: the one between me and my mother.

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Quick. Nimble. And Responsive.

Where Technology and Marketing Meet. 

Ins & Mktg




If you're an IT professional, you've likely heard this a thousand times from marketing colleagues in your company: "I don't care about the code or how it happens, I just want it to work!" That's usually followed by an enthusiastic shout, "And I want it NOW!" Am I right?

We marketing types are about quick, nimble, and responsive. We care more about why, what, and when than we do about how or how much. Process isn't part of our wiring. But you knew that.

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The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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