A Mom's Weekend Tribute For A Mother With An An Edge

I was on my way to bed thinking that I might catch the end of the Mariner's game before falling to sleep. Instead, I stopped at my desk and searched the web for my daughter's weekly column in the WSU Daily Evergreen. It's Mom's Weekend at WSU and Cindy is there with the twins to enjoy some time together. I had a hunch that Abby may have written a special column for her mom this week. I wasn't disappointed. This is what I found.

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Abby Student | Daily Evergreen relationship and sex columnist 

Writing For Mom: The Only Opinion That Matters.

I have been in a serious relationship for more than 20 years. She's an older woman, but age is just a number, isn't it?

As a sex and relationship columnist, I have had the opportunity to reflect on the many different relationships in my life and evaluate their importance to me. This week, I had the privilege of reflecting on the most important relationship in my life: the one between me and my mother.

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Quick. Nimble. And Responsive.

Where Technology and Marketing Meet. 

Ins & Mktg




If you're an IT professional, you've likely heard this a thousand times from marketing colleagues in your company: "I don't care about the code or how it happens, I just want it to work!" That's usually followed by an enthusiastic shout, "And I want it NOW!" Am I right?

We marketing types are about quick, nimble, and responsive. We care more about why, what, and when than we do about how or how much. Process isn't part of our wiring. But you knew that.

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When it comes to nutrition, Tell it like it is!

  

Information clarity is about to get real!

I heard about this news from the FDA last week. I like it. Being more real about "serving size" would be the biggest benefit for me. Who eats half a bag of M&M's anyway. Eliminate the math and tell it like it is. The big food brands worry that the truth will slow down consumption, purchase, and profit. But we get healthier! Seems fair to me! What do you think?

Here's a link to a post by MyFitnessPal that shares six reasons for the recommended changes.


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Dear Abby - From A Proud Dad

Beware friends and family...  If you think you are going to blush or be shocked, just don't read any farther.

abby & me

You can't hide pride forever!

It’s been too long. It’s time to let you in on a family secret.

When a man has seven children (four by conception and three by selection) there will be a large variety of reasons to be proud. It could be excellence in sports or academics; it could be generosity or patriotism. A dad with seven children doesn’t have to look very hard to experience opportunities to be proud. Sometimes proud moments appear in places and for reasons that I didn’t see coming. Maybe even a little embarassing. That’s one way a family secret can get started. 

I want to share one of those moments with you tonight.

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Social to the 12th Power

12 bannerThe Seattle Seahawks won Super Bowl XLVIII. In fact, their defense dominated Denver's number one ranked offense so soundly that most of the country called the game a yawner. Not so where I live. In the Northwest, the 12th Man knows how to yell, how to win, and how to celebrate. So how would a hyper-local insurance company find marketing opportunity in an event that is played on a global stage? With focus, passion, technology and social engagement.

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The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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