A Case Study We Can All Understand
As simple as an 8 year olds birthday party!Let's face it. Birthday parties are a dime a dozen. Kids have them on an annual basis. The birthday market is crowded. If you want to stand out, you're simply going to have to do more. This challenge is a marketers dream. And John St. stepped up to address it.
This video case study not only makes you smile ear to ear, but it also explains the fundamentals of word of mouth planning, execution and return on investment.
Thanks to Pat McCarthy, WOMMA staff member, for sharing on The WOMMA Word. I highly recommend that you check there often for a daily dose of interesting information and helpful insights.