It's one thing to see the edge, but it's another to take advantage of an edge unethically. In this post, on behalf of the Word of Mouth Marketing Association, I share my thoughts on ethical "WOM" with PRSA members.
Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA). It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own. Contact me!
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