Movers and Shakers

It was the evening of our company's annual sales recognition dinner and the theme of the event was "Movers and Shakers." The top sales producers for the year, their spouses, company executives and special guests filled Seattle's Palace Ballroom to socialize, receive achievement awards, and hear from a handful of the leaders that were present. I was asked to share some thoughts about how the game is changing. This is an excerpt from my remarks. If you'd like to read the full text, please click here.

"Built To Change"

Change Ahead
"Few want to be sold to but everyone loves a great story. Movers and shakers know that we must converse before we convince. Consumers want inspiration and inclusion. We can no longer interrupt, but must instead interact. Brand advocates are listened to more than brand advertising. Asking exclusively about return on investment is the wrong question today. We need be asking about return on involvement, and return on relationship.

Successful brands will be defined and shaped by consumers more than companies. Winning businesses will be built to change in order to be built to last.

In this volatile, uncertain, complex and ambiguous world, winners will need to do more than spin the wheel or roll the dice. Winners will be those who disrupt the foundations of conventional thinking by the strength of their imagination and vision. Winners will be people with positive, energetic demeanors who initiate change and influence events.
  
The winners will be the movers and shakers."

Add A New Comment

  • Rod Brooks
    Jan. 28, 2013
    Thanks Mike. You are welcome to share with your blog readers as you see fitl I appreciate giving me a mention. If you want to use all or part of the full speech that is linked to this post, that is fine too. Please send me a link to your post when you can. (rod.brooks@comcast.net) Thanks.
  • Mike Harris
    Jan. 28, 2013
    Rod, this is awesome. Mind if I re-blog it and give you credit? Mike

The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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