Get Inspired
Have you ever heard of a BHAG?
It's an acronym for an organizations Big Hairy Audacious Goal - A concept first introduced by authors Jim Collins and Terry Porras in their 1996 article entitled Building Your Company's Vision.
Today I had the opportunity to visit with "Get Inspired" podcast hosts, Terry Barber and Carol Chapman about the BHAG that PEMCO Insurance has set out to accomplish - "To never have to advertise for a lead again".
Our discussion touched on several topics including the importance of inspired story telling, standing in the customers shoes and and combining those factors in a way that compels consumers to become brand advocates.
Today I had the opportunity to visit with "Get Inspired" podcast hosts, Terry Barber and Carol Chapman about the BHAG that PEMCO Insurance has set out to accomplish - "To never have to advertise for a lead again".
Our discussion touched on several topics including the importance of inspired story telling, standing in the customers shoes and and combining those factors in a way that compels consumers to become brand advocates.
We discussed the importance that guidance, collaboration, and learning from experience of others can play in the life of a brand and in the lives of individuals. Examples included the important role that WOMMA plays in guiding and enabling talkable brands; multiple perspectives on fatherhood; and the amazing influence of a mentor and a specific moment in time.
I hope you enjoy the conversation. To hear it, simply go here.
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