Beware friends and family... If you think you are going to blush or be shocked, just don't read any farther.
You can't hide pride forever!
It’s been too long. It’s time to let you in on a family secret.
When a man has seven children (four by conception and three by selection) there will be a large variety of reasons to be proud. It could be excellence in sports or academics; it could be generosity or patriotism. A dad with seven children doesn’t have to look very hard to experience opportunities to be proud. Sometimes proud moments appear in places and for reasons that I didn’t see coming. Maybe even a little embarassing. That’s one way a family secret can get started.
I want to share one of those moments with you tonight.Read more →
The Seattle Seahawks won Super Bowl XLVIII. In fact, their defense dominated Denver's number one ranked offense so soundly that most of the country called the game a yawner. Not so where I live. In the Northwest, the 12th Man knows how to yell, how to win, and how to celebrate. So how would a hyper-local insurance company find marketing opportunity in an event that is played on a global stage? With focus, passion, technology and social engagement.Read more →
In a space where customer interaction is increasingly digital and where customers increasingly use key technologies, CMOs and CIOs are working outside their existing comfort zones. It only makes sense for them to do it together.
In my monthly column for Insurance and Marketing, I shared my thoughts about the growing importance for these two members of the C-Suite team to "buddy up!"
You can read the by clicking here!
There have been four occasions during the holiday break when college students have reached out to me for advice with their career search and for potential internships. In each of the conversations, the question about personal passion surfaced quickly. How does one identify their passion? How can I make a living doing what I love? Where does passion fit in life's professional equation?
The conversations reminded me of how important is to go to fun instead of going to work. It's been my personal mantra for years and years. I was also reminded that this is a good time of year to repost an exercise that I use to help people of all ages identify their passion.
Here's a post from 2011 that I called "Going To Fun." Happy New Year!
There are five definitions of the word “ideal” in the online dictionary accessed by my browser. Near the top of the list was the definition that I expected: “A standard of perfection or excellence.”
This, I thought, was how agency principals most likely view their firms. But what comes to mind when clients think of the ideal agency? Definition number five was one that we’d probably be drawn to:: “Something that exists only in the imagination: To achieve the ideal is almost hopeless.” It took a few minutes for the grin to leave my face.
I’ve been a brand-based marketer for the last 33 years of my career. There’s seldom been a time, since 1980, when an agency partner wasn’t part of the equation—some more capable and better than others. Here are the standards I seek in the “ideal agency”—the one that may only exist in my imagination!Read more →
Have you ever thought about which conversations get shared? How about the things you talk about and share with your friends and family? Chances are good that the conversations that you remember and share most often are those that involve a story. Why is that the case? With thanks to the good folks at Story Worldwide, let’s look at six reasons for stories that many marketers frequently overlook or seem to take for granted.
Experiences leave lasting impressions. They go far deeper than facts, figures or features. And by creating a story-based experience, we cause our audiences to walk away with an impression of our brand that sits deep in their hearts.
Stories reveal what makes your message unique and different. In today’s business environment success generates copycats and innovation is short lived. What can’t be copied is who you are – your unique identity and your story. Where did your brand come from? Why does your business exist? The way you share these stories is what helps to set you apart from the competition.
Read more →
Paying It Forward And Watching Them Run With What You Give Them!
I have the privilege of working in a company that believes in giving back. One way that we do that is with our college intern program. This summer twelve students who are about to enter their senior year, were selected from a pool of over 250 applicants. These students have had the opportunity to experience a slice of the real world in their chosen areas of study and interest, earn some money to help with their education expenses, while gaining valuable insights that will help to set themselves apart as they begin their future career journeys. It's been my pleasure to have had the opportunity to serve as a summer mentor to four of them.
One of things I especially enjoy is seeing an intern take what is being given to them in the form of advice and counsel, and watching them make it their own. It's rewarding on many levels to watch them take new risks, gain new experiences, and see things through a new set of lenses. I like to think that they are discovering how to think differently and see the edge.Read more →
Plenty more in the Archives
The Fine Print
Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA). It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own. Contact me!
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