A Mom's Weekend Tribute For A Mother With An An Edge

I was on my way to bed thinking that I might catch the end of the Mariner's game before falling to sleep. Instead, I stopped at my desk and searched the web for my daughter's weekly column in the WSU Daily Evergreen. It's Mom's Weekend at WSU and Cindy is there with the twins to enjoy some time together. I had a hunch that Abby may have written a special column for her mom this week. I wasn't disappointed. This is what I found.

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Abby Student | Daily Evergreen relationship and sex columnist 

Writing For Mom: The Only Opinion That Matters.

I have been in a serious relationship for more than 20 years. She's an older woman, but age is just a number, isn't it?

As a sex and relationship columnist, I have had the opportunity to reflect on the many different relationships in my life and evaluate their importance to me. This week, I had the privilege of reflecting on the most important relationship in my life: the one between me and my mother.

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Quick. Nimble. And Responsive.

Where Technology and Marketing Meet. 

Ins & Mktg




If you're an IT professional, you've likely heard this a thousand times from marketing colleagues in your company: "I don't care about the code or how it happens, I just want it to work!" That's usually followed by an enthusiastic shout, "And I want it NOW!" Am I right?

We marketing types are about quick, nimble, and responsive. We care more about why, what, and when than we do about how or how much. Process isn't part of our wiring. But you knew that.

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When it comes to nutrition, Tell it like it is!

  

Information clarity is about to get real!

I heard about this news from the FDA last week. I like it. Being more real about "serving size" would be the biggest benefit for me. Who eats half a bag of M&M's anyway. Eliminate the math and tell it like it is. The big food brands worry that the truth will slow down consumption, purchase, and profit. But we get healthier! Seems fair to me! What do you think?

Here's a link to a post by MyFitnessPal that shares six reasons for the recommended changes.


Dear Abby - From A Proud Dad

Beware friends and family...  If you think you are going to blush or be shocked, just don't read any farther.

abby & me

You can't hide pride forever!

It’s been too long. It’s time to let you in on a family secret.

When a man has seven children (four by conception and three by selection) there will be a large variety of reasons to be proud. It could be excellence in sports or academics; it could be generosity or patriotism. A dad with seven children doesn’t have to look very hard to experience opportunities to be proud. Sometimes proud moments appear in places and for reasons that I didn’t see coming. Maybe even a little embarassing. That’s one way a family secret can get started. 

I want to share one of those moments with you tonight.

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Social to the 12th Power

12 bannerThe Seattle Seahawks won Super Bowl XLVIII. In fact, their defense dominated Denver's number one ranked offense so soundly that most of the country called the game a yawner. Not so where I live. In the Northwest, the 12th Man knows how to yell, how to win, and how to celebrate. So how would a hyper-local insurance company find marketing opportunity in an event that is played on a global stage? With focus, passion, technology and social engagement.

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It's Not Okay!

A year or so ago I had the opportunity to to write the forward for a book a cross-country friend of mine was about to publish. His name is Ted Rubin and the book is Return on Relationship. Ted is insightful, experienced, generous, and just plain smart. His view of being socially engaged is refreshing. In this short blog post, he looks at a contrarian view of how social media is used. Enjoy. #RonR (You can follow Ted at @TedRubin on Twitter) 

 
It’s Not OK… (via http://www.tedrubin.com/)

  It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media. It is not ok to block employees from accessing social media sites while at work. It is not ok to discourage employees from building…

 

CMO's and COO's - Friends In The C-Suite

Ins & MktgIn a space where customer interaction is increasingly digital and where customers increasingly use key technologies, CMOs and CIOs are working outside their existing comfort zones. It only makes sense for them to do it together.

In my monthly column for Insurance and Marketing, I shared my thoughts about the growing importance for these two members of the C-Suite team to "buddy up!"

You can read the by clicking here!

Identifying Your Passion

PassionThere have been four occasions during the holiday break when college students have reached out to me for advice with their career search and for potential internships. In each of the conversations, the question about personal passion surfaced quickly. How does one identify their passion? How can I make a living doing what I love? Where does passion fit in life's professional equation?

The conversations reminded me of how important is to go to fun instead of going to work. It's been my personal mantra for years and years. I was also reminded that this is a good time of year to repost an exercise that I use to help people of all ages identify their passion.

Here's a post from 2011 that I called "Going To Fun."  Happy New Year!

Thoughts of the ideal agency

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There are five definitions of the word “ideal” in the online dictionary accessed by my browser. Near the top of the list was the definition that I expected: “A standard of perfection or excellence.”

This, I thought, was how agency principals most likely view their firms. But what comes to mind when clients think of the ideal agency? Definition number five was one that we’d probably be drawn to:: “Something that exists only in the imagination: To achieve the ideal is almost hopeless.” It took a few minutes for the grin to leave my face.

I’ve been a brand-based marketer for the last 33 years of my career. There’s seldom been a time, since 1980, when an agency partner wasn’t part of the equation—some more capable and better than others. Here are the standards I seek in the “ideal agency”—the one that may only exist in my imagination!

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It all starts with a story!

Have you ever thought about which conversations get shared? How about the things you talk about and share with your friends and family? Chances are good that the conversations that you remember and share most often are those that involve a story. Why is that the case? With thanks to the good folks at Story Worldwide, let’s look at six reasons for stories that many marketers frequently overlook or seem to take for granted.

Stories 1Experiences leave lasting impressions. They go far deeper than facts, figures or features. And by creating a story-based experience, we cause our audiences to walk away with an impression of our brand that sits deep in their hearts. 

stories 2

Stories reveal what makes your message unique and different. In today’s business environment success generates copycats and innovation is short lived. What can’t be copied is who you are – your unique identity and your story. Where did your brand come from? Why does your business exist? The way you share these stories is what helps to set you apart from the competition.

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Plenty more in the Archives

The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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