New Beginning with Healthy Edge

The beginningDear friends, family, and readers of my blog who occasionally stop by to see how my journey to a healthier life has progressed,

You may remember how the journey began a little more than three years ago.

It's been quite some time since I've shared with you here. Not because I've given up or quit and not because I haven't had anything to say. Instead, I've been quiet because I wanted to be sure of what I've been experiencing before sharing an exciting new element of my story. I think I've found it... "the healthy edge."

For the details please click here...

It's Not About The Popcorn

popcorn

Some memories are just tiny pieces of inconsequential experiences. One that comes to mind for me is about my dad and popcorn nights. No kidding!

When I was a kid popcorn didn't come out of a bag, there were no air-poppers, and Jiffy Pop was a luxury invented in 1959 that wouldn't be affordable at our house for at least 5-10 more years. No, popcorn at the Brooks house was made on the stovetop in one of the pots that mom kept for daily use in her kitchen cupboards. Into the pot went some Crisco, a cup of popcorn, and we waited. When the kernels were heard beginning to pop on the inside, the maker began to aggressively shake the pot while it rested on the red hot burner. The anticipation grew. The routine was the same, each and every time.

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Aprons, flowers and pearls. A story for another day.

Mom with ThreeHe looked me in the eyes with a disappointment that I hadn’t seen before and said, “You’re breaking your mother’s heart.” 

There was strength in his voice and a glistening dampness in his eyes when he spoke. He didn’t need to say more. Those five words, spoken by my dad in the living room of the home where I was raised, landed on my ears with a force that he couldn’t have imagined. A message that took only seconds deliver has stuck with me, unforgotten, for nearly forty years. His message was clear. He was reminding me that my mom – the love of his life – was the person on this earth that he cherished the most. The woman he had spent a lifetime with. The person that he protected from all forms of pain… even if it required the toughest of conversations with his only son. And he was right. My mom was an angel. His angel.

I was 25 and after three years of marriage had just celebrated becoming a father for the first time. I was so proud. I’d watched my parents raise their five children (especially my little sisters) and love their grandchildren for years. My mom’s home was always open and the love for her family was genuine and immense. There was never a hesitation about being involved and helping as each grandchild was welcomed into the growing family. It was the way it had always been. Until then.

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Job: Operations Director


A job exists that requires more than most of us can imagine. It fact, it could be considered the most important job of all. It's part finance and part operations. It requires experience in medicine, education, and the culinary arts. Those who hold this role must be capable of working long hours for consecutive days and weeks without interruption. They must be highly mobile, willing to put the needs of the people they serve above their own, and do so without expectation of financial compensation. 

To most of us, the discription of a role like this one turns our minds to days of indentured servants. The requirements are so heavily out of balance with the benefits and rewards. Or are they? Those that have held the role seldom complain. Instead, they truly love the people they serve and expect very little in return for their years and years of emotional and physical support. 

We know these people. They took care of us when we needed them most. These people are our mothers and the role is that of our mom.

With Mother's Day just ahead, this video caught my attention. Take a look. Then make your mom a card.

  

A Mom's Weekend Tribute For A Mother With An An Edge

I was on my way to bed thinking that I might catch the end of the Mariner's game before falling to sleep. Instead, I stopped at my desk and searched the web for my daughter's weekly column in the WSU Daily Evergreen. It's Mom's Weekend at WSU and Cindy is there with the twins to enjoy some time together. I had a hunch that Abby may have written a special column for her mom this week. I wasn't disappointed. This is what I found.

Daily Evergreen Logo


Abby Student | Daily Evergreen relationship and sex columnist 

Writing For Mom: The Only Opinion That Matters.

I have been in a serious relationship for more than 20 years. She's an older woman, but age is just a number, isn't it?

As a sex and relationship columnist, I have had the opportunity to reflect on the many different relationships in my life and evaluate their importance to me. This week, I had the privilege of reflecting on the most important relationship in my life: the one between me and my mother.

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Quick. Nimble. And Responsive.

Where Technology and Marketing Meet. 

Ins & Mktg




If you're an IT professional, you've likely heard this a thousand times from marketing colleagues in your company: "I don't care about the code or how it happens, I just want it to work!" That's usually followed by an enthusiastic shout, "And I want it NOW!" Am I right?

We marketing types are about quick, nimble, and responsive. We care more about why, what, and when than we do about how or how much. Process isn't part of our wiring. But you knew that.

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When it comes to nutrition, Tell it like it is!

  

Information clarity is about to get real!

I heard about this news from the FDA last week. I like it. Being more real about "serving size" would be the biggest benefit for me. Who eats half a bag of M&M's anyway. Eliminate the math and tell it like it is. The big food brands worry that the truth will slow down consumption, purchase, and profit. But we get healthier! Seems fair to me! What do you think?

Here's a link to a post by MyFitnessPal that shares six reasons for the recommended changes.


Dear Abby - From A Proud Dad

Beware friends and family...  If you think you are going to blush or be shocked, just don't read any farther.

abby & me

You can't hide pride forever!

It’s been too long. It’s time to let you in on a family secret.

When a man has seven children (four by conception and three by selection) there will be a large variety of reasons to be proud. It could be excellence in sports or academics; it could be generosity or patriotism. A dad with seven children doesn’t have to look very hard to experience opportunities to be proud. Sometimes proud moments appear in places and for reasons that I didn’t see coming. Maybe even a little embarassing. That’s one way a family secret can get started. 

I want to share one of those moments with you tonight.

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Social to the 12th Power

12 bannerThe Seattle Seahawks won Super Bowl XLVIII. In fact, their defense dominated Denver's number one ranked offense so soundly that most of the country called the game a yawner. Not so where I live. In the Northwest, the 12th Man knows how to yell, how to win, and how to celebrate. So how would a hyper-local insurance company find marketing opportunity in an event that is played on a global stage? With focus, passion, technology and social engagement.

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It's Not Okay!

A year or so ago I had the opportunity to to write the forward for a book a cross-country friend of mine was about to publish. His name is Ted Rubin and the book is Return on Relationship. Ted is insightful, experienced, generous, and just plain smart. His view of being socially engaged is refreshing. In this short blog post, he looks at a contrarian view of how social media is used. Enjoy. #RonR (You can follow Ted at @TedRubin on Twitter) 

 
It’s Not OK… (via http://www.tedrubin.com/)

  It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media. It is not ok to block employees from accessing social media sites while at work. It is not ok to discourage employees from building…

 

Plenty more in the Archives

The Fine Print

Rod Brooks (that's me) is VP & CMO of PEMCO Mutual Insurance Company and serves as Immediate Past Chair of the Board of Directors for the Word of Mouth Marketing Association (WOMMA).  It's important to disclose both of those relationships and to be clear that this is my personal blog where I share thoughts and opinions that are solely my own.  Contact me!

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